2020 · f/act — lånegarderob, luleå

shared clothes / economy

Background: F/ACT Movement exists to make circular fashion the new norm and to inspire consumers to explore alternatives to new production. The initiative encourages people to activate their wardrobes and build a personal style based on individuality rather than trends.

Shared wardrobe: For nine months, local F/Activists bought no new clothes — instead, they borrowed garments to complement their existing wardrobes. MOE took part by lending selected zero-waste wearables, focusing on versatility to easily revitalize what they already owned. Angela Pettersson tested the clothes frequently (@systerangelas).